Festival da Ponte | Km2 Iniciative
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We were asked to make the identity of a Festival, called "Festival da Ponte" (Bridge Festival) for an association, "Our Km2".
The festival intent was to unite a neighborhood that has a lot of problems and many cultural and social differences inside it, which sometimes leads to serious conflicts. The festival was named this way because there's a bridge in the neighborhood that is also one of the factors that divide the people.
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Our approach to the development of the project was focused on the connection between people, using keywords such as: interconnection, union, meeting, strengthen, approach and confidence. The colors are bright and cheerful, in order to highlight the festive experiences.
The design was used on posters, lineup with map, invitations, t-shirts, credentials, pin's, and postcards.
The design was used on posters, lineup with map, invitations, t-shirts, credentials, pin's, and postcards.
